About Us

“I’m an experienced UX designer, business strategist, and professional photographer, driven to help small service-based businesses excel.”

About your designer - Kim Kallinger


I believe that genuinely impactful branding and web design happen at the intersection of creativity, empathy, and strategic insight. Across nearly two decades in the technology sector—leading enterprise-level UX initiatives, building global design studios, and overseeing complex business transformations—I’ve witnessed how thoughtful, user-centered solutions allow businesses to stand out and thrive.

Want to see receipts, I would too! This is a significant investment.

We aren’t like the other designers

We provide a holistic approach to help your business grow, streamline operations, and create a seamless experience—from client inquiry to proposals, and from managing invoicing to follow-ups.

At Fell Swoop Design we are dedicated to building your brand from the inside out. That means creating a website that not only looks and sounds great but also attracts the right audience and supports efficient, effective operations behind the scenes.

While many focus solely on web design, we believe client experience, operations, marketing, strategy, copywriting, and SEO are equally critical to your success. By offering services beyond design, we ensure that your investment isn’t just beautiful—it’s profitable, sustainable, and primed for growth.

Meet our copywriter, a City, University of London graduate who firmly believes content is king. Now based in London, she specializes in transforming your brand’s message into words that break through the noise of an oversaturated market. Leveraging an editorial background and formal training in SEO and marketing, she crafts every piece of content to align seamlessly with your business goals—and rank higher in search results. By crafting compelling, on-brand copy, she’ll help you stand out, connect with your ideal clients, and share your story in a way that resonates.

“I’m a journalism graduate from City, University of London. I love writing copy that helps businesses grow.”

About your copywriter - Madisyn Kallinger


Want to see receipts, I would too! This is a significant investment.

Get OUR cohesive brand, website, and CRM solution

that does the heavy lifting, so you spend less time promoting—and more time being fully booked.